ACHIEVE

–––BRAND + PRODUCT MARKETING

COMPANY: Achieve
ROLE: Brand Marketing Copywriter
DATES: 2024–Present

At Achieve, I develop strategy, refine brand positioning, and write product messaging to support the go-to-market strategy for Achieve’s debt resolution, home loan and personal loan products, earning record engagment among 124 million consumers in the personal finance market.

Since I started in September 2024, Achieve’s channels have seen an overall performance increase of 60%, including a 343% increase in social engagement. My work on social media consistently earns an engagement rate greater than 7%—beating the industry average by nearly 6%.

Working closely with Design, Social and Product teams, I strategize and deliver an ongoing pipeline of engaging content that establishes Achieve as an authoritative industry leader and trusted partner in personal finance. I regularly perform market research, competitive analyses, and gather customer insights to further optimize my approach.

My work appears across all of Achieve’s marketing channels—including web, email, SEO, product UX, video, and social media—and focuses on translating Achieve’s product features into compelling value propositions and benefits that have resulted in year-over-year growth.

Since starting at Achieve, my work has helped increase total social engagements to 200k, video views to 10M, total impressions to 25M, and has outranked competitors on Google SERPs.