BUOY

–––BRAND GUIDE

CLIENT: buoy
ROLE: Brand Srategist
DATE: 2020

Relax, it’s buoy.

I developed the brand guidelines and key messaging for buoy, an eco-friendly pillow company. Collaborating with the company founder and design team, I crafted core messaging and positiong as well as voice, tone and style guidelines that ensured brand identity was consistent across all touchpoints.