EVERAND

–––CAMPAIGN + BRAND STRATEGY

COMPANY: Scribd
AGENCY: Mother Design
ROLE: Senior Copywriter
DATE: 2023

I led messaging and strategy for the launch of Everand, a premium ebook and audiobook subscription platform.

Partnering with renowned branding agency Mother Design, I developed strategy and wrote copy that brought the brand to life across multiple social channels including Instagram, TikTok, Facebook, Twitter/X, LinkedIn and Pinterest, earning thousands of followers overnight and adding 200k new users (10% growth) within the first month of launch.

My goal was to create a cohesive brand experience that felt both universal and personal, delivering on Everand’s promise of a world of stories and knowledge, designed just for you.

I developed messaging that encapsulated brand values of affirmation, belonging, and connection—welcoming each reader into their own personal world of stories while creating a sense of community centered around our shared human desires for entertainment, education, and escape.