NIKE TV SPOT

–––COPY, ART

CLIENT: Nike
PROD. CO: Anonymous Content
AGENCY: Wieden + Kennedy
DIRECTOR: Mark Romanek
ROLE: Art Dept. Assistant
DATE: 2016

For this 90-second Nike spot commemorating Kobe Bryant’s retirement from the NBA, I had to make a fake crowd look real.

This meant writing copy and hand-painting it on signs held aloft by 300+ background actors. They had to look real, and they had express both adoration and contempt for the Black Mamba.

Did I meet the brief? You be the judge: