NIKE TV SPOT

–––COPY, ART

CLIENT: Nike
PROD. CO: Anonymous Content
AGENCY: Wieden + Kennedy
DIRECTOR: Mark Romanek
ROLE: Art Dept. Assistant
DATE: 2016

For this special 90-second spot commemorating Kobe Bryant’s retirement from the NBA, I was responsible for creating convincing props for 300+ background actors. This included fabricating and drafting copy for handmade signs that expressed both adoration and contempt for the Black Mamba.

It was a crash-course in both brand storytelling and big-budget TV commercial production, and I loved every second of it.