OLIA

–––BRAND IDENTITY + CAMPAIGN

CLIENT: Olia
ROLE: Brand Director
DATE: 2022

I crafted brand identity, strategy, and messaging for sustainable olive brand Olia. The aim was to position olives as a fun party snack packed with nutrients and probiotics, and to highlight the sustainable, organic growing practices of Olia’s suppliers.

Working with the company founder and design team, I developed a brand voice that was both playful and informative to highlight Olia’s twin values of celebration and sustainability, and wrote copy for all consumer-facing touchpoints including product, lifecycle, web, and social.