https://julianfleming.work JULIAN FLEMING Wed, 09 Sep 2026 23:03:33 +0000 https://julianfleming.work en https://julianfleming.work/Main Mon, 04 Apr 2022 17:06:51 +0000 JULIAN FLEMING https://julianfleming.work/Main Hi, I’m Julian Fleming, a creative marketing leader based in Phoenix, Arizona. 🏜️ &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Stories are my jam, and I’ve spent the last decade helping brands tell them. Here are a few.︎︎︎ https://julianfleming.work/All-Projects-Header Mon, 04 Apr 2022 17:06:52 +0000 JULIAN FLEMING https://julianfleming.work/All-Projects-Header All Projects https://julianfleming.work/LUCID-MOTORS Wed, 09 Sep 2026 23:03:33 +0000 JULIAN FLEMING https://julianfleming.work/LUCID-MOTORS LUCID –––CAMPAIGNS + STRATEGY COMPANY: Lucid MotorsROLE: Integrated Marketing Senior SpecialistDATES: 2026–PresentReporting to the Head of Global Brand Marketing, I develop and manage full-funnel 360° integrated campaigns that turn shoppers into customers for the world's best EV carmaker. https://julianfleming.work/ACHIEVE Tue, 11 Mar 2025 21:59:43 +0000 JULIAN FLEMING https://julianfleming.work/ACHIEVE ACHIEVE –––STRATEGY + CONTENT COMPANY: Achieve / Freedom FinancialROLE: Brand Marketing CopywriterDATES: 2024–2026 At Achieve, I work at the intersection of brand and performance to craft compelling content that converts shoppers into clients, and positions Achieve as the premier debt optimization platform in a TAM of 124 million. As part of the internal Brand Creative agency, I work cross-functionally with channel managers to produce content, drive strategy, and develop campaigns to grow the brand&nbsp;across all consumer-facing channels.&nbsp;Since starting at Achieve, the content I’ve created has&nbsp;increased social engagement by 3x, boosted CTRs by 60%, increased LLM citations by 20x, outranked competitors on SEO, and contributed to the best sales quarter in company history. SOCIAL MEDIA OVERHAUL I came up with a tactical change that increased impressions by over 150% and boosted our video&nbsp;CTR by 60%. <img width="1230" height="1640" width_o="1230" height_o="1640" data-src="https://freight.cargo.site/t/original/i/27e579611d64b36e31919633d4a7d444b33574892842cbf43c89170b6048a6b1/Screenshot-2025-07-16-at-4.40.27PM.png" data-mid="236775375" border="0" src="https://freight.cargo.site/w/1000/i/27e579611d64b36e31919633d4a7d444b33574892842cbf43c89170b6048a6b1/Screenshot-2025-07-16-at-4.40.27PM.png" /> <img width="4500" height="5625" width_o="4500" height_o="5625" data-src="https://freight.cargo.site/t/original/i/98038ffe0f06b9eddf723d9f2eaa6eac6ed6a9af3e468880fc1b49ecbbc0fb17/SOC-3841_Achieve-StaticMeme-JuneContent_V1_1080x1350-3.jpg" data-mid="236775366" border="0" src="https://freight.cargo.site/w/1000/i/98038ffe0f06b9eddf723d9f2eaa6eac6ed6a9af3e468880fc1b49ecbbc0fb17/SOC-3841_Achieve-StaticMeme-JuneContent_V1_1080x1350-3.jpg" /> <img width="4500" height="5625" width_o="4500" height_o="5625" data-src="https://freight.cargo.site/t/original/i/615d7706ea3afc1ab90369b55bf9777b82280824dc7c7a2e1c4a737f17f14433/SOC-3841_Achieve-StaticMeme-JuneContent_V1_1080x1350-1.jpg" data-mid="236775364" border="0" src="https://freight.cargo.site/w/1000/i/615d7706ea3afc1ab90369b55bf9777b82280824dc7c7a2e1c4a737f17f14433/SOC-3841_Achieve-StaticMeme-JuneContent_V1_1080x1350-1.jpg" /> <img width="4500" height="5625" width_o="4500" height_o="5625" data-src="https://freight.cargo.site/t/original/i/536413c3c43a5ebe3691a76a5436233d3a25f43a7fe2817f0a29475d28f242fb/SOC-3841_Achieve-StaticMeme-JuneContent_V1_1080x1350-4.jpg" data-mid="236775367" border="0" src="https://freight.cargo.site/w/1000/i/536413c3c43a5ebe3691a76a5436233d3a25f43a7fe2817f0a29475d28f242fb/SOC-3841_Achieve-StaticMeme-JuneContent_V1_1080x1350-4.jpg" /> <img width="1316" height="1641" width_o="1316" height_o="1641" data-src="https://freight.cargo.site/t/original/i/c1f7aa079b9f580398a19f7efba374b21de5a565a21ed341a7ea0333326d6b1c/Screenshot-2025-03-31-at-2.20.36PM.png" data-mid="229071869" border="0" src="https://freight.cargo.site/w/1000/i/c1f7aa079b9f580398a19f7efba374b21de5a565a21ed341a7ea0333326d6b1c/Screenshot-2025-03-31-at-2.20.36PM.png" /> <img width="1340" height="1674" width_o="1340" height_o="1674" data-src="https://freight.cargo.site/t/original/i/3162f36133e5dc2188430f3f4aa2532c08bc98bade5d4e105e82f8a201ad0497/Screenshot-2025-08-06-at-2.50.30PM.png" data-mid="236775401" border="0" src="https://freight.cargo.site/w/1000/i/3162f36133e5dc2188430f3f4aa2532c08bc98bade5d4e105e82f8a201ad0497/Screenshot-2025-08-06-at-2.50.30PM.png" /> The background:&nbsp; Social engagement was low and CTAs weren’t driving traffic or conversions. Knowing platforms like Instagram tend to de-prioritize content that directs users off the platform, I recommended a tactical change—instead of being a “link in bio” kind of channel, we would become a “drop it in the comments” channel. But it wasn’t that simple. It also meant changing the angle of our content—it had to immediately&nbsp;demonstrate value for our audience by giving them something useful or entertaining to make them want to engage.So I concepted, wrote and pitched a month’s worth of social content that did just that: made our audience feel seen, made them laugh, taught them something, or otherwise compelled them to engage. The results? Eye-popping. In the months after my approach was adopted, Achieve’s social channels have seen a 60% increase in&nbsp;impressions CTR,&nbsp;a 3x boost&nbsp;in engagement, and a 153% increase in total impressions. On average, the social content I’ve written earns over 7% engagement per post, beating the industry average by a whopping 6%. HOMEPAGE CONTENT REDESIGNWorking closely with the Product team, I redesigned content for the Achieve.com homepage, a high-impact space that sees 64k+ in organic monthly traffic—the most important point of entry to the brand. <img width="2308" height="1020" width_o="2308" height_o="1020" data-src="https://freight.cargo.site/t/original/i/93bb876aae352d1e8f58c8bb10f06432c888d963291c5524183090442ff27461/Screenshot-2025-08-05-at-3.28.21PM-copy.png" data-mid="236775177" border="0" src="https://freight.cargo.site/w/1000/i/93bb876aae352d1e8f58c8bb10f06432c888d963291c5524183090442ff27461/Screenshot-2025-08-05-at-3.28.21PM-copy.png" /> <img width="2308" height="1020" width_o="2308" height_o="1020" data-src="https://freight.cargo.site/t/original/i/6af2db5b32d5c677b01c96ed1b7949f0b6bb5186177271714258955f775cb283/Screenshot-2025-08-05-at-3.28.40PM-copy.png" data-mid="236775511" border="0" src="https://freight.cargo.site/w/1000/i/6af2db5b32d5c677b01c96ed1b7949f0b6bb5186177271714258955f775cb283/Screenshot-2025-08-05-at-3.28.40PM-copy.png" /> <img width="2308" height="1020" width_o="2308" height_o="1020" data-src="https://freight.cargo.site/t/original/i/0f61e780030d3b208fcb2f5cb4d6bf04c6b0edd26f0ec378d519d9687c23d02a/Screenshot-2025-08-05-at-3.28.31PM-copy.png" data-mid="236775510" border="0" src="https://freight.cargo.site/w/1000/i/0f61e780030d3b208fcb2f5cb4d6bf04c6b0edd26f0ec378d519d9687c23d02a/Screenshot-2025-08-05-at-3.28.31PM-copy.png" /> My goal was to get prospective customers to connect with the brand on an emotional level, helping them understand how our products could transform their financial lives. To do this, I wrote three new headlines (one per product offering) that spoke to this idea of financial transformation and the intense feelings of relief and joy that come with it. Working closely with a UX designer and product manager, I wrote supporting copy that succinctly communicates the value props of each product, then paired it with actual customers who benefitted from the those products.The result strikes an aspirational tone, assuring the customer that their financial dreams are only a click away. https://julianfleming.work/EVERAND Mon, 27 Nov 2023 06:35:05 +0000 JULIAN FLEMING https://julianfleming.work/EVERAND EVERAND–––CAMPAIGN + BRAND STRATEGY COMPANY: Scribd AGENCY: Mother DesignROLE: Senior CopywriterDATE: 2023 I led messaging and strategy for the launch of&nbsp;Everand, a premium ebook and audiobook subscription platform. Partnering with renowned branding agency Mother Design, I developed strategy and wrote copy that brought the brand to life across multiple social channels including Instagram, TikTok, Facebook, Twitter/X, LinkedIn and Pinterest, earning thousands of followers overnight and adding 200k new users (10% growth) within the first month of launch. <img width="2160" height="2160" width_o="2160" height_o="2160" data-src="https://freight.cargo.site/t/original/i/6b9a5a8bb89eaa4b0212a08766d3ec412f6a4e82fceb2a24dbd4f156f3ad9e88/ER_20231101_IG_launch2x.jpg" data-mid="198780384" border="0" src="https://freight.cargo.site/w/1000/i/6b9a5a8bb89eaa4b0212a08766d3ec412f6a4e82fceb2a24dbd4f156f3ad9e88/ER_20231101_IG_launch2x.jpg" /> <img width="2160" height="2160" width_o="2160" height_o="2160" data-src="https://freight.cargo.site/t/original/i/4f637fd33f3e6ab623a27bfcf5a94be287cc84555f9fe3ff08bcc9d601a0453a/Scribd_IG_15days_feed2x.jpg" data-mid="198778803" border="0" src="https://freight.cargo.site/w/1000/i/4f637fd33f3e6ab623a27bfcf5a94be287cc84555f9fe3ff08bcc9d601a0453a/Scribd_IG_15days_feed2x.jpg" /> My goal was to create a cohesive brand experience that felt both universal and personal, delivering on Everand’s promise of a world of stories and knowledge, designed just for you. I developed messaging that encapsulated brand values of affirmation, belonging, and connection—welcoming each reader into their own personal world of stories while creating a sense of community centered around our shared human desires for entertainment, education, and escape. <img width="2160" height="2160" width_o="2160" height_o="2160" data-src="https://freight.cargo.site/t/original/i/d92c143b7d11aaa5b8571b93a10be48782fa88f9571a0828cf69c2f5963df039/Scribd_IG_30days_feed2x.jpg" data-mid="198778802" border="0" src="https://freight.cargo.site/w/1000/i/d92c143b7d11aaa5b8571b93a10be48782fa88f9571a0828cf69c2f5963df039/Scribd_IG_30days_feed2x.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7ff53c349ed9a1715378f3f4b48de1ff389e6af2845b1dc23231fa21f892e2c1/Frame-1104218631.png" data-mid="198778913" border="0" src="https://freight.cargo.site/w/1000/i/7ff53c349ed9a1715378f3f4b48de1ff389e6af2845b1dc23231fa21f892e2c1/Frame-1104218631.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f777a66f1352191d1b6f56623750b9dd232d134d7c98ce18ac9e58215702d3bb/20231103_Everand-Graph.png" data-mid="198780382" border="0" src="https://freight.cargo.site/w/1000/i/f777a66f1352191d1b6f56623750b9dd232d134d7c98ce18ac9e58215702d3bb/20231103_Everand-Graph.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f0e1086e60ca3b21281e452e3c750afa629aa50c8f147202ed39ce90330b7850/20231105_Affirmation.png" data-mid="198778798" border="0" src="https://freight.cargo.site/w/1000/i/f0e1086e60ca3b21281e452e3c750afa629aa50c8f147202ed39ce90330b7850/20231105_Affirmation.png" /> https://julianfleming.work/HARRY-POTTER-EN-ESPANOL Mon, 24 Jun 2024 18:58:08 +0000 JULIAN FLEMING https://julianfleming.work/HARRY-POTTER-EN-ESPANOL HARRY POTTER –––CAMPAIGN + CONTENT&nbsp; COMPANY: Scribd CLIENT: Pottermore PublishingROLE: Senior CopywriterDATE: 2023 I led the launch campaign, developed bilingual content strategy, and wrote Spanish-language content to promote the premiere of the complete Harry Potter series on ebook and audiobook in Scribd’s Spain and Latin America markets. <img width="5472" height="1488" width_o="5472" height_o="1488" data-src="https://freight.cargo.site/t/original/i/299871b53fcc5222ce1a3c3d40df78fd3ea6363b95a7fd59f46a6abf240ff780/jujubookies-noAB.png" data-mid="213539349" border="0" src="https://freight.cargo.site/w/1000/i/299871b53fcc5222ce1a3c3d40df78fd3ea6363b95a7fd59f46a6abf240ff780/jujubookies-noAB.png" /> Working within strict brand guidelines from Pottermore Publishing, I created a bespoke bilingual content campaign to promote the launch across multiple customer-facing channels, including social media, email, web, paid search, and mobile app UX.&nbsp;<img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/244cd41b770c911a20976a4f9863ced821971c3cc6ef76a93a76a1e20b837cd1/julianPort_HP_IG.jpeg" data-mid="213539353" border="0" src="https://freight.cargo.site/w/1000/i/244cd41b770c911a20976a4f9863ced821971c3cc6ef76a93a76a1e20b837cd1/julianPort_HP_IG.jpeg" /> In my Spanish content, I encouraged users to “vive la magía” (“experience the magic”) by reading or listening to the books sequentially and interacting with exclusive digital content designed to accompany each book. This strategy maintained high user excitement and drove over 25,000 free-trial customers to convert to a paid subscription in the first month after launch. &nbsp; The campaign had a strong ripple effect: engagement on our LatAm social channels grew by a whopping 300%, SEO traffic went up by 15%, as did conversions to paid subscriptions across all of our Spanish-speaking markets. Followers on our Spanish-language social media channels also grew two-fold over the course of the 14-week release, prompting Pottermore to proclaim it “the most successful and creative” content campaign they’d ever seen. https://julianfleming.work/SCRIBD Fri, 02 Feb 2024 22:23:35 +0000 JULIAN FLEMING https://julianfleming.work/SCRIBD SCRIBD –––CAMPAIGNS + STRATEGY COMPANY: ScribdROLE: Senior CopywriterDATES: 2022–2024 I managed integrated campaigns, wrote copy, and led brand strategy for Scribd, an online ebook and audiobook platform.&nbsp; <img width="5074" height="1222" width_o="5074" height_o="1222" data-src="https://freight.cargo.site/t/original/i/60bbdb9225a58f9cb87a846fadcef4d58031b5c2fc9fa4bc4b18d444f0010fea/jujubookiesNOBORDER.png" data-mid="209276182" border="0" src="https://freight.cargo.site/w/1000/i/60bbdb9225a58f9cb87a846fadcef4d58031b5c2fc9fa4bc4b18d444f0010fea/jujubookiesNOBORDER.png" /> In addition to crafting copy for web, product, email and social content, I managed dozens of product launches and content marketing initiatives, collaborating with Product, Comms, and Design teams to develop impactful multi-channel campaigns that reached 2 million platform users, over 500k followers across social media, and millions of others in our target audience.&nbsp; CAMPAIGN EXAMPLE For Najwa Zebian’s relationship self-help book&nbsp;Trust Your Heart, I collaborated with designers to create social content that tapped into the broader cultural conversation around Valentine’s Day, redefining it as an opportunity for self-love and self-reflection — a message that resonated strongly with our target audience of Gen Z and Millennial women.&nbsp; <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/63f2688716f9be5ec21d643615c42d27094ef31ab551aca2362a4b0b4cff98a8/jujuScribdContent.jpeg" data-mid="203755613" border="0" src="https://freight.cargo.site/w/1000/i/63f2688716f9be5ec21d643615c42d27094ef31ab551aca2362a4b0b4cff98a8/jujuScribdContent.jpeg" /> We also leveraged Najwa’s substantial (1.4 million) Instagram following to amplify our content via collaborative posts, designing several custom assets for her to share across her channels.&nbsp; The campaign was a success, with social content ranking in the top 5 for the month, earning a unheard-of 12% engagement rate on Instagram, and driving over 14k trial sign-ups. These new users increased overall reads by 74% and saves by 239% during the first 48 hours after campaign launch.Our social-forward strategy and highly shareble content design made Trust Your Heart the #1 most-read ebook and #5 most-listened-to audiobook globally, a first for Scribd Originals, and drove monthly engagement for original content to a record high of 327k hours. <img width="1920" height="505" width_o="1920" height_o="505" data-src="https://freight.cargo.site/t/original/i/7eb08b40e5413826597dafe147a1b56be78077e40f3f8e607a625433202f41b2/najwa-stats.jpg" data-mid="203755614" border="0" src="https://freight.cargo.site/w/1000/i/7eb08b40e5413826597dafe147a1b56be78077e40f3f8e607a625433202f41b2/najwa-stats.jpg" /> https://julianfleming.work/GRACIAS-MADRE Thu, 21 Dec 2023 05:05:49 +0000 JULIAN FLEMING https://julianfleming.work/GRACIAS-MADRE GRACIAS MADRE–––COPY + STRATEGY CLIENT: Gracias Madre AGENCY: AnotherROLE: Copywriter &amp; Brand StrategistDATE: 2022I developed brand strategy, key messaging, and brand guidelines for a rebrand of California vegan restaurant chain Gracias Madre. My work provided a blueprint for the company’s voice and tone across all channels, including web, email, social media, and in-restaurant assets.&nbsp; The brief called for a refinment of the restaurant’s existing brand tenets and messaging to incorporate a greater sense of warmth, abundance, and reverence for the traditions of Mexican cuisine. Centering on the idea of “The Mother” (”La Madre”) as a universal symbol of these qualities, I developed brand traits and key messaging that evoked the cozy feeling of being in your mother’s kitchen, highlighting the ways in which cooking forms a lineage of love handed down through generations. <img width="2500" height="1407" width_o="2500" height_o="1407" data-src="https://freight.cargo.site/t/original/i/955eb2997af04e2043cf630e7f1bd510d56bd022bb13f5a43e3a7fa5ae4a79e8/Another_GraciasMadre_Positioning.png" data-mid="199894506" border="0" src="https://freight.cargo.site/w/1000/i/955eb2997af04e2043cf630e7f1bd510d56bd022bb13f5a43e3a7fa5ae4a79e8/Another_GraciasMadre_Positioning.png" /> <img width="1000" height="1325" width_o="1000" height_o="1325" data-src="https://freight.cargo.site/t/original/i/456113cf95db1eb9028282215d119664b29ac5cebe0ffff7674754d8dbb4477a/Another_GraciasMadre_Ofrenda.png" data-mid="199894505" border="0" src="https://freight.cargo.site/w/1000/i/456113cf95db1eb9028282215d119664b29ac5cebe0ffff7674754d8dbb4477a/Another_GraciasMadre_Ofrenda.png" /> <img width="1000" height="1326" width_o="1000" height_o="1326" data-src="https://freight.cargo.site/t/original/i/c15b0d36435677a36eec0be76432e52d042c52c869ba96efc49b45c45a4531dd/Another_GraciasMadre_Bag.png" data-mid="199894496" border="0" src="https://freight.cargo.site/w/1000/i/c15b0d36435677a36eec0be76432e52d042c52c869ba96efc49b45c45a4531dd/Another_GraciasMadre_Bag.png" /> https://julianfleming.work/I-DON-T-WANT-TO-BE-YOUR-LOVE Mon, 04 Apr 2022 17:06:53 +0000 JULIAN FLEMING https://julianfleming.work/I-DON-T-WANT-TO-BE-YOUR-LOVE I DON’T WANT TO BE YOUR LOVE–––MUSIC VIDEO PITCH + PRODUCTION ARTIST: Joseph Shabason feat. Dan BejarLABEL: Western Vinyl PROD. CO: Object &amp; Animal DIRECTOR: Zach Shields ROLE: Producer &amp; 1st Asst. Director DATE: 2019 After sucessfully pitching this video, I produced and oversaw the project from start to finish, scouting and securing shoot locations, managing&nbsp;vendors and a $30k budget, and hiring and overseeing a 40-person cast and crew that included talents like Jared Harris of Chernobyl fame and&nbsp;Joker cinematographer Lawrence Sher. When bad weather forced us to cancel the entire shoot at the last minute, I successfully rescheduled it and retained all 40 cast and crew members, without going over budget. On shoot day, I became the 1st assistant director, managing a team of production assitants, directing cast members, and ensuring everything went off without a hitch, staying on-budget and on-schedule.&nbsp; It was an unforgettable experience.&nbsp; <img width="4096" height="2048" width_o="4096" height_o="2048" data-src="https://freight.cargo.site/t/original/i/d93eed496f7e87647f03d7a63d46a71a5171936e9778d37651f437de3027b20f/IDWTBYL_02.jpg" data-mid="138898461" border="0" src="https://freight.cargo.site/w/1000/i/d93eed496f7e87647f03d7a63d46a71a5171936e9778d37651f437de3027b20f/IDWTBYL_02.jpg" /> <img width="4096" height="2048" width_o="4096" height_o="2048" data-src="https://freight.cargo.site/t/original/i/b8cb0494da2535a19ede62299f77393e5f8b70a7d35c1e29cd91f46c62aa110d/26.jpg" data-mid="138900327" border="0" src="https://freight.cargo.site/w/1000/i/b8cb0494da2535a19ede62299f77393e5f8b70a7d35c1e29cd91f46c62aa110d/26.jpg" /> <img width="4096" height="2048" width_o="4096" height_o="2048" data-src="https://freight.cargo.site/t/original/i/eff812cc916bb540d617d1f77bb7f7283821f9ba619c3e0972421ebd09896e06/IDWTBYL_16.jpg" data-mid="138898462" border="0" src="https://freight.cargo.site/w/1000/i/eff812cc916bb540d617d1f77bb7f7283821f9ba619c3e0972421ebd09896e06/IDWTBYL_16.jpg" /> <img width="4096" height="2048" width_o="4096" height_o="2048" data-src="https://freight.cargo.site/t/original/i/e88267279125c21d4aec9cc6c045c24fafe31c8b2735e6b72dc6beec262eb618/IDWTBYL_21.jpg" data-mid="138898466" border="0" src="https://freight.cargo.site/w/1000/i/e88267279125c21d4aec9cc6c045c24fafe31c8b2735e6b72dc6beec262eb618/IDWTBYL_21.jpg" /> <img width="4096" height="2048" width_o="4096" height_o="2048" data-src="https://freight.cargo.site/t/original/i/5ea1b25c9a509bb566a21d0474ae8d3f245ea8fbd554033fdd93d8beb60906ed/IDWTBYL_66.jpg" data-mid="138898464" border="0" src="https://freight.cargo.site/w/1000/i/5ea1b25c9a509bb566a21d0474ae8d3f245ea8fbd554033fdd93d8beb60906ed/IDWTBYL_66.jpg" /> https://julianfleming.work/NIGHT-THINGS Thu, 21 Apr 2022 19:30:50 +0000 JULIAN FLEMING https://julianfleming.work/NIGHT-THINGS NIGHT THINGS–––CAMPAIGN + CONTENT CLIENT: Night Things&nbsp;AGENCY: CHIPS / Biz 3ROLE: Content Marketing ManagerDATE: 2017 I managed an international guerilla marketing campaign for LA band Night Things, securing earned media placements and generating over 185k streams for the band’s debut album release. The concept was this: in a world where modern technology has erased our ability to dream, the Office of Night Things is humankind’s last remaining dream repository, a shadowy global organization whose noble mission is to collect and archive everyone’s dream before it’s too late. Working closely with design studio CHIPS and publicity agency Biz 3, I crafted and executed a comprehensive media strategy that included cryptic videos (above and below), social media takeovers, wildpostings in 6 North American cities (Los Angeles, San Francisco, New York, Chicago, Boston, and Toronto), a 1-800 hotline where people could record their dreams, as well as a physical “Dream Phone” installed on the street in Chinatown LA where anyone could come record their dreams or listen to dreams left by others. The campaign was a resounding success, generating 185k album streams, 1.2k social media follows, thousands of voicemails, and organic media placements, earning both a cult following for the band and turning the dream phone into an underground&nbsp;LA landmark. <img width="2434" height="1672" width_o="2434" height_o="1672" data-src="https://freight.cargo.site/t/original/i/ba99d9e8d5231121f1077c1575fca630e3190230a174f66a5019ce276e44f9bc/170404_DRM_TEL_2993.jpg" data-mid="140309928" border="0" src="https://freight.cargo.site/w/1000/i/ba99d9e8d5231121f1077c1575fca630e3190230a174f66a5019ce276e44f9bc/170404_DRM_TEL_2993.jpg" /> <img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/69e98f62bb6389c49e344a31c2f08c0b123bb42daa94b4c66021d759ebc12e2f/IMG_1150.JPG" data-mid="140310873" border="0" src="https://freight.cargo.site/w/1000/i/69e98f62bb6389c49e344a31c2f08c0b123bb42daa94b4c66021d759ebc12e2f/IMG_1150.JPG" /> <img width="2453" height="1637" width_o="2453" height_o="1637" data-src="https://freight.cargo.site/t/original/i/fe2ab97d8226a0ca9f7273963243a671b42c8ec729c50826e1c445a2c6de9bb9/170404_DRM_TEL_2962.jpg" data-mid="140309926" border="0" src="https://freight.cargo.site/w/1000/i/fe2ab97d8226a0ca9f7273963243a671b42c8ec729c50826e1c445a2c6de9bb9/170404_DRM_TEL_2962.jpg" /> <img width="3264" height="2448" width_o="3264" height_o="2448" data-src="https://freight.cargo.site/t/original/i/12d407603f5f6ba5214f72f719cb1a817a54a46e4f9a0e0b8588b641b4661721/IMG_8446.JPG" data-mid="140310730" border="0" src="https://freight.cargo.site/w/1000/i/12d407603f5f6ba5214f72f719cb1a817a54a46e4f9a0e0b8588b641b4661721/IMG_8446.JPG" /> <img width="3264" height="2446" width_o="3264" height_o="2446" data-src="https://freight.cargo.site/t/original/i/444b529db40895cd24ce52f21530cf8cb6a7c0d0782f6048962fa9f3507649f8/IMG_8347.JPG" data-mid="140311467" border="0" src="https://freight.cargo.site/w/1000/i/444b529db40895cd24ce52f21530cf8cb6a7c0d0782f6048962fa9f3507649f8/IMG_8347.JPG" /> <img width="2012" height="1408" width_o="2012" height_o="1408" data-src="https://freight.cargo.site/t/original/i/c63db9a7f367769321c8c612f5a1474b5d685758906e77cb441e50863396f96b/170404_DRM_TEL_3027.jpg" data-mid="140309932" border="0" src="https://freight.cargo.site/w/1000/i/c63db9a7f367769321c8c612f5a1474b5d685758906e77cb441e50863396f96b/170404_DRM_TEL_3027.jpg" /> <img width="3264" height="2448" width_o="3264" height_o="2448" data-src="https://freight.cargo.site/t/original/i/b67a152458f4fe7f3bb78628b5b5673b515d4b55725a1e8fd373cc243552cb59/IMG_8472.JPG" data-mid="140310367" border="0" src="https://freight.cargo.site/w/1000/i/b67a152458f4fe7f3bb78628b5b5673b515d4b55725a1e8fd373cc243552cb59/IMG_8472.JPG" /> <img width="1598" height="1078" width_o="1598" height_o="1078" data-src="https://freight.cargo.site/t/original/i/90268cd5477ece23fc8248909d1be720649a64b8b8ab22955a2c37696de0922d/NT-IG-02.jpg" data-mid="201592998" border="0" src="https://freight.cargo.site/w/1000/i/90268cd5477ece23fc8248909d1be720649a64b8b8ab22955a2c37696de0922d/NT-IG-02.jpg" />